Finto Marketing

  Written By Fred Farai Nyakudanga  "I've got a recording contract!" Those words echoed in my mind as I left the recording company with a spring in my step. But for many young musicians in Zimbabwe, this is a distant dream. The reality is harsh: self-sponsorship has become the norm, and creativity is paying the price. The demise of recording companies like Gramma, ZMC, and RTP has left musicians to fray. With piracy and economic woes to blame, artists now foot the bill for recording and marketing. This shift has severe implications for creativity. In a healthy music industry, recording companies guide artists, shaping their sound and message. They invest in talent, allowing artists to focus on their craft. Not anymore. Now, musicians rush to record, driven by budget constraints rather than artistic vision. Producers prioritize profit over quality, and artists are left to fill beats with hasty lyrics. The result? A homogenized sound that stifles innovation. Established art...

  Written by Fred Farai Nyakudanga  A comparison of the two documents reveals discrepancies in the Memorandum and Articles of Association. The document on the left, purporting to be an amendment, lacks registration stamps, casting doubt on its legitimacy. In contrast, the document on the right, sourced from the Companies Zimura file and dated 27 September 2025, appears to be a genuine record. The origin of the unregistered document is questionable, raising concerns about potential forgery or tampering. The tempered one is the one our board members were given in the so called induction. The Zimbabwe Music Rights Association (ZIMURA) was established under the Copyright and Neighbouring Rights Act to uplift music composers and other creatives. However, the association has been plagued by deliberate chaos, particularly after Gil Atkinson's departure. The employees, fighting for their survival, have prioritized their interests over those of the members, engaging in alleged falsific...

  Written by Fred Farai Nyakudanga  A simple yet profound question lingers: Where's my money? Despite your remarkable ability to tackle complex queries and exonerate yourself from trouble, this fundamental question remains unresolved. While you've navigated simultaneous equations and serious allegations with ease, the whereabouts of your money remain a mystery. It's striking that you can devote time to answering intricate questions, yet the most basic inquiry about your financial situation goes unaddressed. If posed in an exam setting, you'd likely strive to provide an answer. This question shouldn't be a one-day wonder; it should haunt your thoughts, a constant companion in your mind. If you're good at answering questions, may you today answer that question on your behalf - Where's your money? Perhaps it's time to prioritize your core strengths and tackle the questions that truly matter. Once you answer this question, take concrete steps to bridge the g...

   Written by Fred Farai Nyakudanga  As a product of the United Methodist Church, I've come to realize the immense value of the administrative, business and leadership skills that the church imparts. Initially, I didn't appreciate these aspects, but after exploring other denominations, I returned to the United Methodist Church, recognizing its exceptional leadership development opportunities. The church's reporting system has had a profound impact on my self-development, and the process of worship, family ministering, and starting new churches has equipped me with replicable skills that I've applied to my daily life. Through the United Methodist Church, I've developed strong decision-making skills, strategic thinking, and effective communication. These skills have, in turn, fostered my commitment to transparency and social justice, which are now core values that I uphold in all my endeavors. I've come to expect accountability and fairness in any group or associa...

  Written by Fred Farai Nyakudanga   Mrs. Machuma played a pivotal role in shaping my Christian values and that of many during her time as a Sunday School teacher at St. Stephen United Methodist Church in the early 80s. Her catechism teachings strengthened my faith in the birth and death of Jesus Christ, and her picturesque illustrations of God’s omnipotence and omniscience remain vivid in my mind. As a dedicated teacher with stints at Zengeza 5 and 8 Primary Schools, Mrs. Machuma was known for her blunt yet nurturing approach. She would candidly address shortcomings, and her passion for education was evident. Many students, including myself, benefited from her guidance, and I’m sure many share my sentiments about her calling to educate. Together with her husband, Mr. Shepherd Machuma, the family embodied the good teachings of John Wesley. Their union, bound by vows of love and commitment, was a testament to the power of marriage. Even in separation, their love remains unwaver...

  Written by Fred Farai Nyakudanga  The inability to achieve a goal can unleash a complex mix of emotions that, if left unchecked, can weigh us down. Challenges are an inevitable part of life, and it's how we respond to them that matters. When we fail to attain our objectives, it's natural to feel a range of emotions, from disappointment to frustration, and even hopelessness. Disappointment can be particularly draining, making us feel let down by ourselves or others. If we allow it to consume our energy, it can become overwhelming. Frustration, on the other hand, can make us feel thwarted and blocked, but it can also be a catalyst for growth. Instead of letting it hold us back, we can use it as fuel to propel us forward. The feeling of injustice or unfairness can be especially challenging. However, rather than letting it consume us, we can use it as motivation to build strength for future trials. And when others gloat over our defeat, it's essential to keep our heads high a...

  Written by Fred Farai Nyakudanga   Uncertainty can be a crippling mind-set that deters effort and stifles progress. When you’re unsure, two paths lie ahead, each with its own uncertainties. Fear of failure can suppress ideas, and past experiences may haunt your mind. This self-oppression suffocates hope, leaving you feeling lost. Let’s say you have been retrenched from your job, the next best move is to find replacement income. Whether it’s another formal job or self-employment, it does not matter. Uncertainty will crush the next move and concentrate on rueing the lost opportunity. The two paths created become impossible to satisfy. Accept lost opportunities and focus ahead. The Weight of Uncertainty Uncertainty hinders planning, as we often prepare for potential obstacles. However, when uncertainty reigns, we suffer mentally before facing actual challenges, without taking action to overcome them. The Impact on Hope Uncertainty can erode hope, making us feel like we’re losin...

  Written by Fred Farai Nyakudanga   I disagree that there are musicians who are copycats, especially among budding artists. The monopolies in the industry dictate what the market should listen to, and their strong brands dominate the scene. Music is a business, and what's the profit in starting a new beat that takes time for people to accept when you can follow successful and accepted beats? The established artists are monopolizing the market with their big brands and financial muscle. The music business demands funding for a musician to have influence, making it tough for new artists to break through. The absence of commercial recording labels in Zimbabwe has subjected musicians to be own funders forcing them to rely on profitable beats. The value chain becomes broken and creativity evades. There is absolutely no one who wants to wait forever for success to feed into their survival. When you are a giant you seize to be your own success but others will tap into you financiall...

   Written by Fred Farai Nyakudanga  Marriage isn't a permanent achievement; it's a journey that requires skill to navigate expectations and obligations. For a marriage to last, two people must utilize their abilities and experiences. Things don't work on their own; the quality of decisions and outcomes depend on how skilled partners are. The path to marriage offers valuable lessons that sharpen partners before they tie the knot. While theory provides a foundation, balancing it with real-life experiences is crucial for developing good skills. Marriage isn't just about cohabiting or having children; it's a set of skills aimed at living together harmoniously. Here are the essential skills to master: 1. Communication : Effective communication involves active listening and analysis. Understand your partner's perspective without imposing your own thoughts. 2. Conflict Resolution : Recognize that disagreements are inevitable. The first step to resolving conflicts is a...

  Written by Fred Farai Nyakudanga  While migration brings economic benefits to Africa, such as access to better-paying jobs, improved living standards, and remittances, it also raises concerns about cultural identity and economic empowerment. As Africans migrate to other continents, they often adopt new traditions and cultural practices, which can lead to a loss of their own cultural heritage. The Dominance of Foreign Traditions In the global commerce system, foreign traditions and cultures often take precedence over African ones. This can result in Africans being absorbed into dominant cultures, leading to a loss of economic autonomy. The inequity in the balance of benefits between hosting continents and Africa is worrying, with the means of economic production often in the hands of outsiders. Building Economies through Strong Traditions Economies are not built solely through migration; strong traditions that cascade into commerce are essential for sustainable economic growt...

  Written by Fred Farai Nyakudanga   Everything under the sun has limitations. Even the most feared creatures, like snakes, have their own fears and vulnerabilities. A snake's strength is matched by the bravery of those who dare to confront it. Similarly, human weakness often stems from a failure to study and understand the world around us. Many people cling to myths and misconceptions, leaving them ill-prepared to face challenges. When trouble arises, the chances of defeat increase. However, by studying the limitations of the threats we face, we can find the strength to overcome them. Conflict is inevitable, and trouble can emerge from unexpected places. Just as farmers prepare for erratic rains by building water reservoirs, we must prepare for life's challenges. Learning From Others One way to prepare is to learn from others' experiences. By taking their pain as our own, we can devise solutions to mitigate trouble before it meets us. We can assume we're in trouble, so...

  Written by Fred Farai Nyakudanga  True richness lies not in individual wealth, but in securing a community’s future, advancing its people, and empowering future generations. Flaunting mansions or gold means little if the legacy benefits no one. Africa’s wealthiest individuals have a responsibility to secure the continent’s future. Where are the sustainable initiatives, skills, and knowledge-sharing programs? Could Strive Masiyiwa’s Econet have a greater impact by investing in a telecommunications academy, enabling Africa to develop its own technology? Amassing wealth for personal gain can be tyrannical, especially when a select few thrive amidst widespread suffering. Land ownership is crucial, but it’s not enough without mechanisms to positively influence global communities. The Chinese excel through knowledge-sharing and innovative strategies, while corporations like Coca-Cola have foundations that benefit generations. Africa needs recurring mechanisms that guarantee interg...

  Written by Fred Farai Nyakudanga From the moment a child is born, they embark on a journey of discovery, navigating unfamiliar surroundings and seeking reassurance. The cries of a newborn can be attributed to various factors, but I’d like to propose that trust issues play a significant role. The first cry of a child is to learn who is there to trust, seeking reliability and love in return. The Foundations of Trust Trust is built on several key factors: 1. Love : The foundation of trust, love provides a sense of security and acceptance. Love is about providing support to someone in inadequacy without taking offense. 2. Reliability : Consistency and dependability foster trust, as individuals learn to rely on one another. The experiences we have with promises or agreements inspire trust. 3. Emotional connection : A deep emotional bond strengthens trust, creating a sense of mutual understanding. 4. Reputation : A person’s character and reputation can significantly influence their abi...

Written by Fred Farai Nyakudanga  Defeat can be a bitter pill to swallow, especially when you’ve given it your all. Often, we underestimate our opponents or overestimate our abilities. When reality sets in, our strengths are exposed, and weaknesses revealed. Learning from Defeat Accepting defeat allows us to: 1. Acknowledge our limitations : Recognize areas where we need improvement. 2. Identify blind spots : Understand where our intellect never envisaged and eventually fell short. 3. Strengthen our approach : Develop strategies rather than look down upon opponents through speculation. The Dangers of Pride Maintaining pride by belittling opponents or denying reality develops demeaning speech. Reality will eventually catch up, and it’s better to adapt than to cling to a flawed approach. Moving Forward To prepare for the next encounter: 1. Focus on the future : Set new goals and work towards achieving them. You can’t entertain two tasks equally at the same time; the past will eat int...

  Written by Fred Farai Nyakudanga  Each partner plays a significant role in deciding to marry or divorce. Marriage’s complexity demands mutual contribution, consent, and willingness to discharge complementary roles. Success or failure stems from both partners, either through commission or omission. Rather than placing blame, recognizing shared liability is crucial. Understanding this dynamic enables couples to build stronger relationships. Key Aspects of a Successful Marriage 1. Vision : Sharing common goals and direction. Life’s purpose is finding balance between predecessors and future generations, making every moment count. 2. Communication : Open, honest, and effective exchange of thoughts and feelings. No assumptions, every aspect requires discussion. 3. Compromise : Finding mutually beneficial solutions. Rigidity worsens relationships; meeting each other’s interests fosters compromise. 4. Working Together/Complimentary Roles: Collaborating and valuing each other’s stre...

  Written by Fred Farai Nyakudanga   Deception is easy to spread. A word that is untrue is very easy to share and easy to believe. Facts usually take time to verify, and often they’re countered by lies spreading before. By the time facts are ready, lies would have caused enough damage, and it becomes difficult to change. So, words that spread fast should be treated with suspicion. The aftermath of deception is where reality visits, leaving scars and lessons. It’s in the broken trust, the lost opportunities, and the shattered reputations. Reality may be slow to arrive, but its impact is profound, reminding us that truth, though delayed, will ultimately prevail. Deception VS Facts The contrast between deception and facts is stark: 1. Deception spreads like wildfire, often gaining traction before truth catches up. 2. Facts, on the other hand, build gradually, relying on evidence and verification. 3. Deception often thrives on sensationalism, exploiting emotions with juicy gossip ...

  Written by Fred Farai Nyakudanga   The Limitations of Traditional Education The traditional education system in Africa often prioritizes preparing students for employment, focusing on skills suited for corporate careers. However, this approach may only provide short-term sustenance, rather than creating a lasting impact that spans generations. Innovation and creativity, on the other hand, can drive economic growth and development, enabling ownership and legacy to transcend generations. Inter-Generational Disconnection The economic disconnection between African generations forces each to start anew, often hindered by recurring conflicts. This makes reliance on individual effort a necessity, rather than a choice. In contrast, a harmonized system coupled by ownership of economic means will allow knowledge, resources, and legacy to flow between generations could provide a more sustainable foundation for growth and development. Employment is an impassable legacy. The Limitations ...

  Written by Fred Farai Nyakudanga  Introduction God provided the world to resource all our life’s needs, but each resource comes with its own set of requirements. The most fundamental resource is our mind, which enables us to tap into nature’s bounty. Many products we enjoy today are a result of careful thought and innovation from individuals who came before us. The Power of Knowledge Sharing No one lives for themselves alone. The solutions we find to our problems can become valuable answers for others. This exchange of value is the foundation of trade. However, the question remains: is trade a barrier or a genuine value exchange? Trade and Value Trade can be beneficial when it’s based on mutual value exchange. However, when prices become unaffordable, it can create barriers. Moreover, the devaluation of certain cultures, religions, and traditions can give some an unfair advantage. Politics and Value Politics often takes centre stage, dictating what is valuable and what is no...

  Written by Fred Farai Nyakudanga  Introduction A good name is a label of a good reputation, values, and character. To capitalize on life opportunities, building a good name is crucial for individuals and organizations alike. However, it's essential to surround yourself with like-minded individuals who share your values, as collaboration with great minds can lead to tangible outcomes. Be cautious of negative environments, as they can undermine goodness. Knowing where to apply your best practices is vital.  This article explores the key components of a good name and how they can unlock influence and success. Key Components of a Good Name 1. Innovative Ideas : Creativity and innovative thinking are essential for building a good name. You are sought for exchange with those who value your intellect. 2. Reputation : A strong reputation is built on trust, credibility, and consistency. People should feel safe dealing with you. 3. Usefulness : Providing value and solving problem...

  Written by Fred Farai Nyakudanga  Choosing objectivity over subjectivity can be a game-changer in achieving success. By focusing on objective goals and being stubborn about specifics, individuals can bring their vision to reality. The Limitations of Subjective Perceptions Subjective perceptions can be limiting and influenced by individual experiences, biases, and fears. Allowing perceptions to guide decision-making can hinder success chances. The Benefits of Objective Goals Objective goals offer numerous benefits, including: - Specificity : Clearly defined goals that are easy to understand. You gather up information and set out means of achieving your chosen specific goals. It is a deliberate process that you freely undertake obstacles to reach an aim. - Measurability : Quantifiable goals that allow for progress tracking. Effort put can be measured, say an athlete would like to run a 100m race and outpace competitors. The practice leading to the race can guide if he is good ...

  Dzinza Ndiyani/Ngubani Isizwe  Intro Choral Global connections, African foundation. Global connections, African foundations   Global connections, African foundations Global connections, African foundations   Verse 1 Africa, listen, I am warning you Africa, listen.  What flows in your blood is eternal  The advice is yours  Don't curse your tribe  Be proud of your mother tongue  Don't abandon the Ubuntu culture Chorus Do you know your tribe? Do you know your tribe? Do you know your tribe? Do you know your tribe? Verse 2 Some believe tribal lines are evil  What is your understanding. People who carried your seed  Fought to preserve life  Through feminines so that today you live What is your understanding of people who carried your seed fought to preserve life through feminines so that today you live Poetry Mzilikazi showed his bravery and moved his people from Mfecane to establish the Ndebele tribe. The entire tribe co...

  Written by Fred Farai Nyakudanga   Life is a series of encounters, and defeat can be a significant setback. However, a defeatist attitude can be a more formidable foe than any external challenge. When you give up, you relinquish control and allow others to dictate the outcome. The Consequences of Defeat Losing can lead to: 1. Reduced support : Others may be less likely to invest in or support a losing endeavor. 2. Diminished opportunities : Repeated defeats can limit future prospects and relegated to lower leagues with smaller rewards. 3. Loss of dignity and pride : Surrendering to defeat can erode self-respect and confidence. What to Fight For To avoid a defeatist attitude, focus on: 1. Scarce resources : In a competitive environment, resources are limited, and securing them can be a challenge. Make an effort to gain your share. 2. Accumulated interests : Protect and advance your existing investments, whether personal or professional. The property you have worked hard for s...

  Written by Fred Farai Nyakudanga  The conviction a man holds about having a family is the foundation upon which his family is established. This image fills in the required efforts and the person needed to bring it to life, the wife to be. A relationship that starts with a man full of faith is likely to manifest into a strong family. The Leading Role of a Man's Faith The leading role of a man arises from his initial faith, which he eventually fills in. It's a vision he carries and fills in with a wife that God blesses into a big family. There's nothing very special about men besides their strong faith. The Attacking Faith of a Man vs. The Complimentary Faith of a Woman While women also have faith, the two have different faith natures. A man's faith is attacking in nature, whereas a woman's faith is complimentary. This doesn't imply a difference in importance between a man and a woman. When both blend their faith together, their lives manifest fulfilment. The Na...

  Written by Fred Farai Nyakudanga   In a world where material wealth is often touted as the ultimate measure of success, I’ve come to realize that true fulfillment lies not in accumulating riches, but in cultivating gratitude. For me, being grateful means embracing the simplicity of life, acknowledging the beauty in everyday moments, and finding contentment in the present. It’s about recognizing that each new day is a gift, and that the mere fact of being alive is reason enough to be thankful. I’ve witnessed how the relentless pursuit of wealth and power can lead individuals down a path of never-ending dissatisfaction. The constant need to acquire more, to achieve more, and to outdo others can create a sense of emptiness that no amount of wealth can fill. The Roots of Conflict In my opinion, many of the conflicts that plague our world stem from the following: 1. Trying to live beyond life itself : When we become overly focused on accumulating wealth and material possessions...

  Written by Fred Farai Nyakudanga   Relying on promises from others can lead to disappointment and shattered hopes. When you bank on someone else's commitment, your support is often sought first, only to be left in the dark after they've achieved their goals with your help. Instead of placing your trust in others, focus on your own commitment and pursue your goals with unwavering dedication. Hope is a powerful force that sustains us through life's challenges, and having control over your own destiny ensures that your hope remains secured. It's essential to recognize that promises from others can be fleeting and unreliable. When someone makes a promise, it's often with the intention of extracting certain obligations from you. Here are some red flags to help you identify false promises: 1. Too good to be true promises : Be wary of promises that seem unjustified or exaggerated, as they may be designed to lure you into a trap. 2. Emphasis on your obligations : If the f...

  Written by Fred Farai Nyakudanga   I have noticed that old age is often an epoch of regret, a time when we're left to ponder what could have been, without vthe means to correct past mistakes. Physical inactivity can foster reflection, leading to self-blame that erodes hard-earned pride. True fulfillment should come not from relying on our children's support, but from our own hard work and the reserves we've built. However, this legacy can be a double-edged sword. Regret can lead to a damaging legacy that affects not only our children but also future generations. It's essential to recognize the impact of our thoughts and actions on those around us. To break free from this cycle of regret, we must learn to transform pain into gain. Here are a few strategies to help you achieve this: 1. Search for reasons in every situation : Sometimes, we experience pain as a catalyst for growth. Life is inherently a struggle, and understanding the purpose behind each challenge enables ...

  Written by Fred Farai Nyakudanga  Why do we feel indebted to the past? The truth is, ideologies, cultural norms, and resource allocation models that were relevant yesterday may no longer serve us today. Resolutions made in the past can become outdated, leading to diminishing benefits and a struggle to make a meaningful living. The only way to break free from this cycle is to forge new resolutions, seek fresh resources, and chart a new course. It’s futile to cling to the past, as it’s a place we no longer inhabit. Here are five reasons why we often find ourselves stuck in the past: 1. The Gospel of Self-Reliance is Discouraged : We’re often conditioned to prioritize others’ expectations over our own aspirations. It’s essential to reclaim our autonomy and make choices that align with our values. 2. Culture is Regarded as Compulsory, Yet it’s Dynamic : Cultural norms evolve over time. What was relevant in the past may no longer be beneficial today. It’s crucial to adapt and ado...

  Exciting News! I'm thrilled to announce the release of my new song, Dzinza Ndiyani/Ngubani Isizwe , today, March 31st! I've chosen to release it a day ahead of April Fool's Day to ensure you know it's no prank! Dzinza Ndiyani/Ngubani Isizwe is a thought-provoking song that asks a profound question: Who are our ancestors, really? Aren't they the ones who lived, sacrificed, and worked hard to secure our lives today? Didn't they choose to bring us into this world, passing on the responsibility to live and leave a lasting impact? The song also touches on the importance of honoring our African heritage and roots, despite some religions portraying our tribal lines as evil. It's time for us to reclaim our Ubuntu foundations and connect with our ancestors. I urge all Africans to respect and appreciate those who came before us, rather than blaming them for our current circumstances. It's our turn to take responsibility and change our lives. Dzinza Ndiyani/Ngub...

  Written by Fred Farai Nyakudanga  Men often appear physically intimidating, leaving no doubt about their strength. In contrast, a woman’s slender physique and gentle nature may suggest vulnerability. However, this perception is far from accurate. A woman’s power lies not in her physical appearance but in her influence, care, and guidance. She is the pivot around which her family revolves, providing sustenance and support to her children and husband. The Destiny Maker A woman holds the destiny of her family in her hands. Her strength and resilience shape the lives of those around her. A man who recognizes this will cultivate a strong bond with his wife, acknowledging her vital role in his journey. The 300-Night Benchmark If a man chooses to spend over 300 nights at home with his wife, despite external attractions, it’s a testament to her profound influence. This benchmark underscores the significant impact a woman can have on her partner. The Five Pillars of a Woman’s Power 1...