Self-Sponsorship: A Reality Sustaining & Killing Music Creativity At The Same Time

Written By Fred Farai Nyakudanga

"I've got a recording contract!" Those words echoed in my mind as I left the recording company with a spring in my step. But for many young musicians in Zimbabwe, this is a distant dream. The reality is harsh: self-sponsorship has become the norm, and creativity is paying the price.

The demise of recording companies like Gramma, ZMC, and RTP has left musicians to fray. With piracy and economic woes to blame, artists now foot the bill for recording and marketing. This shift has severe implications for creativity. In a healthy music industry, recording companies guide artists, shaping their sound and message. They invest in talent, allowing artists to focus on their craft. Not anymore.

Now, musicians rush to record, driven by budget constraints rather than artistic vision. Producers prioritize profit over quality, and artists are left to fill beats with hasty lyrics. The result? A homogenized sound that stifles innovation.

Established artists thrive, leveraging their popularity to dominate the live circuit. The rest struggle to break through, hindered by marketing costs and lack of exposure. It's a monopoly that stifles new talent and silences fresh voices.

Unless new investors emerge or the government intervenes, Zimbabwe's music industry will remain skewed, favoring a few aging artists whose creativity is waning. The future of music hangs in the balance.

A Way Forward:

If self-sponsorship is the reality, do it right. Save up for recording, seek guidance from seasoned producers, and prioritize creativity over speed. Pay yourself during the recording period – your craft is worth it. Don't rush; focus on crafting something timeless. Music is a big business when done with passion and professionalism. Let's break the mold and put creativity back at the forefront.

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