Monopolistic Tendencies Killing Zimbabwean Music

 

Written by Fred Farai Nyakudanga 

I disagree that there are musicians who are copycats, especially among budding artists. The monopolies in the industry dictate what the market should listen to, and their strong brands dominate the scene. Music is a business, and what's the profit in starting a new beat that takes time for people to accept when you can follow successful and accepted beats? The established artists are monopolizing the market with their big brands and financial muscle. The music business demands funding for a musician to have influence, making it tough for new artists to break through.

The absence of commercial recording labels in Zimbabwe has subjected musicians to be own funders forcing them to rely on profitable beats. The value chain becomes broken and creativity evades. There is absolutely no one who wants to wait forever for success to feed into their survival. When you are a giant you seize to be your own success but others will tap into you financially, or creatively.

In the Zimbabwe music market Sungura was familiarised by Gramma records because they seized on research, talent identification, production, promotion sales and distribution. All those who survived during this time survived but the huddle now face the budding musicians who haven’t got any names that attract funding, sponsorship and endorsements.

Tendency of the music users and promoters who include corporate world also is profiteering. They all seem to have yielded to the monopolistic strategies. Music being pushed by budding artists is good but without the grand stand it flops in shelves

The music industry's monopolistic tendencies stifle creativity and innovation, particularly for new artists. Instead of being copycats, budding musicians are forced to follow established formulas to gain traction. The dominance of big brands and financial muscle makes it challenging for fresh voices to emerge.

Potential Solutions:

- Government Intervention:

- Establish funding programs for emerging artists

- Regulatory frameworks to promote diversity and competition

- Music education and training programs

International Brand Engagement:

- Partnerships and collaborations with local artists

- Sponsorship and endorsement deals

- Support for music festivals and events

-Other Potential Solutions:

- Independent record labels

- Digital platforms and social media

- Industry associations advocating for emerging artists

These solutions could promote diversity, innovation, and creativity in Zimbabwe’s music industry. Let’s work towards creating a more inclusive and supportive environment for all artists. Besides our Ministry of Sports, Recreation, Arts & Culture can’t we advance this to fruition as citizens.