Skip to main content

Thorny Penetration Into The Zimbabwe Music Market

 



Major Shelly's ambition is to have his music touch souls within Zimbabwe and beyond its borders. He says music is a calling that he tried to ignore for a long time because he has another career. But now and again he found himself singing until he ended up considering the gift. His effort right now is to saturate the Zimbabwean market so that international penetration becomes easy. Major Shelly is a strong believer that charity begins at home.


“Though the music market penetration in Zimbabwe is thorny owing to the lack of intermediaries, record labels that market music on behalf of musicians. You have to invest into your own music until it has been accepted.  Social media has helped in a way to reach out to music fans throughout the country. Though there are a few financial results. The few radio stations take up a few new songs as compared to the population of musicians in the country. Radio airplay is still very important to make songs popular.” 


To date Major Shelly has two albums to his name Ruvengo and Gogogoyi. Currently he is working on a single that he is dedicating to his widowed mother and all the children who grew up after their fathers had passed on. He narrated to me how difficult it is to be raised by one parent especially with our economic situation in Zimbabwe. So he would like to share his life experiences in the song so that he inspires others who are in that situation now.




Major Shelly’s fan base is growing satisfactorily, most of his loyal fans who demand new songs, also ask for videos even though he still is to make his first visual. Fans say Major Shelly's music sounds unique and it is suitable for family listening so they would love to watch his videos in the comfort of their homes.


In the last 4 months of lockdown Major Shelly has been busy as he works as a Chef at a Harare Restuarant, music is a part time career. But he said each time he had found spare time he created new music. Major Shelly also said he is looking forward to the lifting of lockdown restrictions which he took in two regards. First it was safe to save our people from the pandemic but on the other hand it made musicians who survive on live shows suffer as their source of income was compromised.




Comments

Popular posts from this blog

Love, Sex, and Marriage: Three Sides of the Same Coin

  Written by Fred Farai Nyakudanga In today’s society, the lines between love, sex, and marriage are often blurred. Sex has been commercialized and portrayed as a pleasurable act, while love is taught through upbringing and personal experiences. Marriage, on the other hand, has become a duty where two people often find themselves tied together due to sex and social prestige. Love vs. Sex Sex is a natural instinct, while love is a cultivated emotion that allows us to accommodate someone who is not ourselves. As I often say in my sessions with young adults, every creature that reproduces enjoys sex. However, it’s love that sets us apart. We can plan and work on love, tolerating and forgiving someone who is different from us. Love disciplines us on who to have sex with, and mutual desire is a design of our own making. While sex and love are interconnected, they serve different purposes. Sex is driven by inner feelings that aim to satisfy reproduction, whereas love is a choice that req...

Greener Pastures Do Not Secure A Fat Cow

  Written by Fred Farai Nyakudanga Just like cows seeking greener pastures, humans are drawn to opportunities that promise better living standards. However, I pose a critical question: do greener pastures truly guarantee prosperity if the underlying conditions are flawed? Perhaps the lack of progress is not due to the absence of opportunities, but rather the result of haphazard approaches, poor planning, and neglected resources. In the pursuit of a better life, many Africans seek opportunities in diaspora, enticed by promises of higher salaries and improved living standards. Yet, I firmly believe that true fulfillment and lasting impact can only be achieved by addressing the underlying conditions that hinder our progress in our own autonomous land – a land where we have territorial integrity. These underlying conditions include : 1. Absent value creation mechanisms : Failing to harness value from our resources and talents, instead relying on others for validation. 2. Disunity : Lac...

Richness is Not a Coincidence, While Poverty is a Choice

  Written by Fred Farai Nyakudanga  Even when circumstances seem to offer no alternatives, choices still exist. These choices might be limited, oppressive, or unappealing, but they are choices nonetheless. The decision to pursue richness, unlike the circumstances that lead to poverty, is often deliberate and hard-won. Richness is not a chance occurrence; it is created. Those who achieve it have typically made conscious decisions, defying odds and pushing beyond familiar territories. In contrast, poverty often results from coerced or timid choices, stemming from situations created by those who comprehend the nature of richness. Strategies to Evade Poverty 1. Seek Opportunities, Even When None Seem Apparent : Be proactive, network, think creatively, and take calculated risks. 2. Don't Wait for Validation from Others ; Take Initiative: Self-validate, set your own goals, take ownership, and be decisive. 3. Overcome Objections and Challenges : Anticipate obstacles, develop problem-...