Malax Censures Parity In Music Industry Opportunities

Written by Malax Afro

You are never too old to learn, neither is it too late for you to change, just in case you never knew about the predicament of upcoming artists. After reading this article you should know, this is the time. This narrative is coming from one of the Upcoming artists. We face so many challenges which can be mitigated if you our authorities cared.

My big brother Alick Macheso wrote in one of his songs, "One takes a whole lot developing and perfecting so much time is spend in the studio". But what does he/she get at the end of the day, nothing. There is piracy but it's corruption of late that has exacerbated the livelihood of artists. For one to get frequent air play, money has to exchange hands with Radio Presenters. Bribe is the only answer to have a song on radio despite the song being good or not. This now means it is survival of the richest not the most creative, this corruption is killing our music industry.

National TV programs are prioritising well-known artistes, I understand popular songs rule and that they attract viewership but where are the developmental efforts to groom and guide new talent. How are Upcoming artists supposed to grow? Please give us a chance to showcase our talent. We demand parity between well- known artistes and the upcoming ones. Promoters, your focus on the big Artists is killing the music industry how do you expect a musician who is just starting to have a big following by themselves. You look down upon us. How will you discover talent. We can equally entertain though we still need to grow our following. It is just that you Promoters do not give us a chance to perform.

However, this cancer should be dealt with in our industry. The life of artists end up painful. I suggest also that artists must be educated on many other survival tactics. Saving money and investment. The business opportunities in the music industry must be favourable to new entries and the established artists. Our government must also help fund art development as they do to mining, agriculture and commerce.

Reckless youths make a rueful aging. Promoters, DJs, Ministry Of Sport Arts and Recreation support us for a better tomorrow. Our future is determined by our today .We are good singers, producers, performers but we are under suppression from the system.

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