Local Entrepreneurs Establish Independent Music Charts

Ndeipi Designs and Finto Marketing have come together to establish a weekly music charts, Ndeipi Hot Ten. It has been necessitated to add platforms that help musicians reach out and also assist in getting feedback.

The music industry is growing more and more musicians continue to emerge. Melodious music, social commentary and praise songs make up the mix. Music is intended for the society, it belongs there. A song may carry message of hope to a person who is in the deep valleys of Chimanimani. How to link the hopeless with the song carrying their message is the problem musicians have.

Also musicians want to know if their music is making the grade. So feedback is important to inform future decisions. A lot of music is ending up in cupboards yet it could have helped send messages of hope to our society. With the Ndeipi Hot Ten a musician will know within a week after the release of his song if it is making an impact through the people who will vote. Fred Farai Nyakudanga FFF as he s commonly known shared how the chart works.

"We publish results every week with the number of votes cast

It becomes easy to grow your audiences every week in the Ndeipi Hot Ten. You will also know when to introduce a new song. Some argue that if you do not have broadcasting platforms then how will people know about my song. We give our musicians a link to share with their fans and by so doing the song begin to be requested. The interest fans have to put their musicians on top is so encouraging and in the process the spreads". He ended by saying "We have a few platforms that are still radio attached and many musicians fail to get access as musician population is rising everyday".

Ndeipi Designs is an urban and sports clothing company which was incorporated in 2017. Ndeipi intends to capture the Zimbabwean and African youth identity through clothing. They are based in Harare. Their partners Finto Marketing are Music and Musicians Marketing Consultancy.

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