Management and Promotion the Salt and Sugar of Music Growth

Part 1

The tastes of salt and sugar are totally inverse, but both taste amazing in a cake. The cake resemble artists in this article. I am going to explore how sugar and salt are likened to the roles played by management and promotion to raise the value of musicians.

The first role is that of the musician. Without doing enough there is nothing salt and sugar will do. The most important ingredient in the success of a musical career is the musician’s talent. Through passion, practice and performance the musician becomes a product. So the role of the musician is unleashing talent endowed in him or her.

Management somehow plays a bitter role. It seasons the career of a musician by instilling discipline to the business of an artist. The business face of a musician is designed by management. The turning of raw talent from home and making it a talking point in the market is an effort of management. The principles required are usually sour, there has to be a lot of rules to follow.

Promoters on the other hand bring sweetness to all the work the artist and management would have done. Promoters take artists to greater platforms and events that bring money and fame. Promoters change the welfare of an artist by advance payments basing on potential and talent with a business intention to return the money.

The article will be continued in series weekly

Written by Fred Farai Nyakudanga a qualified business and marketing manager. Fred has changed roles in the music industry from Singer, Songwriter, Musician Manager, A&R Manager and Entertainment Manager.

Comments

My obituary to Rev E Kamupira

Written by Fred Farai Nyakudanga Rev E Kamupira was my childhood model of Christianity, his teachings resonated well and shaped my beliefs. I knew Rev E Kamupira since my Sunday School days at St Stephens Chitungwiza Circuit. Sundays weren’t the same each time Rev Kamupira came to preach. Rev Kamupira was a product of United Methodist Church crusade of teachings though he had a Pentecostal touch that kind of made him popular within and without of United Methodist Church. His fearless gospel suited well with congregants in an independent Zimbabwe. From hearing his teachings far away from the terraces I ended up privileged sharing the same church with Rev Kamupira in Waterfalls. I had also rose to a promising Administrator in the United Methodist Church. I had a mutual relationship with Elison Kamupira. We discussed our church current affairs and shared the gospel. Rev Kamupira was a very respectful person who ...

It’s Not The End Of The World

Written by Fred Farai Nyakudanga This story is based on a true story and I have edited names so that someone is inspired out there. Resilience makes great changes in people's lives, don't commit Suicide Fadzai sat on the edge of her bed, feeling empty and defeated. She had never felt so alone in her life. Thomas’s brief and dismissive response on the phone had left her reeling. She thought about her daughter, Rungano, who was now misbehaving at school, and how she was struggling to cope with the absence of her father. Thomas had gone to South Africa for greener pastures leaving Fadzai with their only daughter behind. The plan was to relocate to South Africa as soon as Thomas had settled. In the first six months Thomas supported Fadzai with groceries, school fees and rentals. A shift began after Thomas had started seeing other women in South Africa. Thomas started sending money enough for rentals, school fees and a few groceries. The...

The Power of Family Influence

Written by Fred Farai Nyakudanga The African proverb "charity begins at home" takes on a deeper meaning when we consider the profound impact of family on our lives. As I reflect on my own experiences, I realize that the values, beliefs, and behaviors we learn from our families shape us in ways that are both visible and invisible. As a former restaurant manager, I noticed that people's behavior in public spaces was often a reflection of their home environment. Some patrons would leave the toilet spotless, while others would leave it in disarray. The effort we put into maintaining hygiene in our kitchens is often mirrored in our public behavior. This observation led me to realize that our family's influence extends far beyond our childhood years. Our parents' behavior, expectations, and values are imprinted on us from a young age. We mimic their actions, adopt their beliefs, and internalize their criticisms. As we grow older, we begin to make choic...

Finto Marketing

Search This Blog