Selmor Laughs Off At Bubble-gum Hit Makers

Review of Ndangwara Album by Fred Farai Nyakudanga FFF

The jungle kind of distribution patterns in the music industry is depicting some musicians micro. Due to the unprofessional and uneven distribution the market push and pull effects have been seriously affected. It is now the amount of how a musician pushes that is now key.

Music collectors are unlike, they want control of what they listen to and they shop around reading lyrics and the history of musicians on sleeves. I remember seeing music collectors long ago in shops like Spin Along and Ok Record Bars. The collectors right now are deprived of that choice, there aren’t any record bars anymore so they have become a redundant market. Each musician is now his/her own record bar. So there is a dormant rich market that is not participating at all to any music development because they lack the freedom to choose.

Music that is playing these days is the choice of the pusher not the collector. Being a top musician is not related to talent alone but the musician's distribution skills also now count, taking your music to strategic points.

Selmor has recently released a new album, Friday 19 November 2021 Ndagwara (I am wise). Her title seems to assert a new found formula in the cutthroat music industry. Listening to Bvubvuru a song that connate to a popular Shona folklore story. I quickly caught Selmor’s confidence.

She narrates how the speedy rabbit challenged the very slow tortoise to race. The rabbit knew very well it would win but it would relax on the the road side because it looked down upon the tortoise. Each time the rabbit would wake up it would find the tortoise gone. Selmor went on to liken the rabbit to a violent grass extinguishable fire that burns hot for a short moment.

She sang “ I am not intimidated by easily scattered fame”.

The way she laughs along her singing lines in the song Bvubvuru shows a lot of courage in her new found formula.

Most of the music that has hit the Zimbabwean market of late has come out of club discos and it’s usually referred to as bubble-gum music. I have always said this to my fellow music practitioners that the country can’t be in a dancing or pleasure mode all the time. We need songs that can help us meditate so that we advance our country. We need music that builds self consciousness in our society hence there must be a central distribution network which every musician must have a chance.

Selmor’s new album Ndangwara has a huge shift from the heavy Tuku sound, I really enjoyed the Selmor I have always expected. I like the house feel on the Eternity Studios remix of Bvubvuru. You can relate it to her past hits Nguva Yangu and Hangasa. Grab your copy online and enjoy maturity from our late Legend Tuku's daughter Vabvana, Selmor Mtukudzi.

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