Finto Marketing

1. Kusvipatsanura ( Branding)   Unofanirwa kuzvipatsanura kuti vatereri vagone kukuziva pachako wega nemaitiro ako wega. Unogona kuzikanwa semuimbi anoyimba kushungurudzika kwevarume. Vese varume vanoshungurudzika vachanzwa kufara pese paunoimba. Uyewo nevaya vane hama irikushungurudzwa vachafarirawo mimhanzi yako nekuti vanofunga hama iya inoshungurudzika.  Humhizha (Creativity)  Kuimba kwako kunofanirwa kurakidza hudzamu uye humhizha hwako wega. Munhu akanzwa mhanzi yako haafanirwe kuyifananidza neyevamwe uye yawakamboridza. Kune vamwe vanoimba vachitedzerera vamwe vaimbi, hauzomborega kugara wakayenzwaniswa neuya waunotedzera  Zvido Zvevanhu ( Satisfy Needs ) Basa remuimbi kufadza vanhu ndiko kuti uwane vanotenga. Panotori netsvakurudzo dzaunofanira kuita kuti vanhu varikudeyi mazuva ano. Pane chimbo chakapedza makore andinofungira kuita kunge Mana 4 chichitambwa. Chaive chimbo chava Patrick Mukwamba chinonzi Bonus. Kareko vanhu vayishanda mu industry nemumabasa ...

Elder LK, born Lovemore Karumazondo started playing music from makeshift guitars when he was 9 years old. This did not go down well with his mother who never entertained him at all. It became a cat and mouse affair. She destroyed his banjo guitars that he made from empty Cooking oil tins. This marked a thorny career for Elder LK. He started of as a band manager for Ngosimbi Crew that was now being led by Clever Musaengane and Master Kasenga the son of the late. Admire kasenga. After he had booked the band for a New Year’s Eve show at Makotore in Marondera. Their rhythmist failed to turn up from his rural area due to a flooded river that made it impossible to cross for him to make it to the show. Elder LK as a proactive manager hired a session musician to replace their rhythmist. The replacement failed to live up to the billing and this forced Elder LK to jump on stage to play. He had never played on stage before, but he used to practice on his own since he started this whe he was young...

  Chenjerai Maviki popularly known as Shuramurove has an interesting description of how peculiar his journey was. When he thought his discovery had come through by signing with Gramma Records is the time operations became a challenge due to change of ownership.  Shuramurove grew to become a singer back in the Town of Mhangura through his mother who was an ardent Salvation Army member. Before every night rest she led him in song and prayer. This developed singing techniques in Shuramurove. Also back then Mhangura was lively. The mine was still functioning and the authorities bankrolled their workers and families’ entertainment. Shuramurove attended some of the shows. Oliver Mtukudzi, Thomas Mapfumo, L Dembo, Safiriyo Madzikatire and Jairos Jiri are some of the bands that were routinely hired to entertain the Mine population of Mhangura. This inspired Shuramurove a lot. In 1987 Shuramurove met Admire Kasenga who together with other domestic gardeners practiced as a makeshift ban...

Fred Farai Nyakudanga aka FFF wrote Basa Rapera in 2015 after he had been offloaded from his job at a very popular NGO. The charge against him was so flimsy but he went on to lose his job, fate had already been decided.  FFF found this hard to accept, due to some pending social issues emanating from a divorce that left him depressed. In the two years he had spend at PSI he had managed to recover. How he was going to cope without a professional income ate his heart out to the extent of penning Basa Rapera. Fred started Angwa Combo in 2014 together with Julius Julius, together they recorded Ngativimbike with Diamond Studios. FFF started as a composer with Julius Julius on lead vocals. Basa Rapera was FFF's first studio recording ever since he had founded Angwa Combo. Enjoy the song from FFF’s archives.  https://youtu.be/S6kLU8xyHjg

  Gushungo was inspired by earlier music Jah Prayzer and Andy Muridzo played. The likes of Goto and Tsotsa from Jah Prayzer and Andy Muridzo respectively. Gushungo insists these songs resonated well with our Zimbabwean tradition, and he went further to state how important they helped the cognition of our own environment before the rest of the world. Gushungo asserted that he is not chasing fame because it will serve him alone, unlike many of his counterparts who have opted for trending beats on the international scene. His wish Gushungo is to serve the people of Zimbabwe. Gushungo reminded me that our traditional music is useful for meditation besides the rich entertainment in it too. So he would rather mend souls unlike having songs that top charts for his own glory. The world music market has seen the rise of copycats who want to capitalise on already set audiences. The likes of Bob Marley, Lucky Dube were shrewd with their sound and they led music lovers worldwide to follow thei...