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Music Marketing

 




Music Marketing


 Episode 1  What is Music Marketing 


 Defination It is identifying musical needs of the society so that you can thoroughly or discretely satisfy for a benefit  There are vast societal musical needs. At one time I travelled to Chiredzi, I caught up with the first coach at 6 am at Mbare Musika. I had woke up as early as 3 pm to catch up with its time before departure.  The bus was almost full when I got there. At 6.00 am sharp the bus left and took to its route in the Southward direction. 


Before it reached Beatrice almost all the passengers were sleeping and what could be heard was the music playing. The music was so loud but people could still find some sleep. Maybe it was because people had woke up so early and they wanted to compensate.  


I once worked for an International organisation that was involved in health and social marketing. We carried out so many interventions one of which was very controversial, circumcision. Several times we would use music celebrities to lure the public to our sessions. At times musicians would hold live music shows to entertain and spread awareness messages. This did not spare traditional groups. For as long as the groups had influence on the community they would find a slot.  


During funerals traditionally people gather to pay their last respects. It's usually an emotional tense atmosphere where the close family members relatives and friends will be in grief. Some friends and distant relatives sing songs to break the tense. Most of the times no words will be enough to comfort the lose. But the singing seems to talk. The selection of the songs is very careful. Usually with an African drum the entertainers signal melodies into the mourners. Very few people have embraced playing music from a system. 


The culture is spreading mostly from musicians who mourn their colleague using live bands. On Oliver Mtukudzi's funeral, a big stage was mounted for different musicians to take turns.  During good times at parties and in pubs music is played to entertain patrons. You sip your beer accompanied by music. 


Not in the very long past there were juke boxes that revellers would pay for a song of their choice. Musicians would earn royalties from the total number played. The Juke Box would log in each time a song was played. These days it is the DJs choice as many Clubs have invested on bigger PA systems to attract and capture patrons with the loudest sound.  Music demands are so many that I can go on and on but my topic here is about music marketing. 


I have above listed the varying needs of music and maybe I may want to take you back to what music really is.   Music is fed into the mind to either cope with a situation or to get excited. Those who party really would like to be pleased. So Music Marketing is to identify these different tastes and satisfying them.   The biggest problem with our society are common mediums to attract them. Which platform/s do we find a lot of people on in a short space of time.   


FFF            

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