Review of Ndangwara Album by Fred Farai Nyakudanga FFF The jungle kind of distribution patterns in the music industry is depicting some musicians micro. Due to the unprofessional and uneven distribution the market push and pull effects have been seriously affected. It is now the amount of how a musician pushes that is now key. Music collectors are unlike, they want control of what they listen to and they shop around reading lyrics and the history of musicians on sleeves. I remember seeing music collectors long ago in shops like Spin Along and Ok Record Bars. The collectors right now are deprived of that choice, there aren’t any record bars anymore so they have become a redundant market. Each musician is now his/her own record bar. So there is a dormant rich market that is not participating at all to any music development because they lack the freedom to choose. Music that is playing these days is the choice of the pusher not the collector. Being a top musician is not related to talent