Music Marketing Episode 1 What is Music Marketing Defination It is identifying musical needs of the society so that you can thoroughly or discretely satisfy for a benefit There are vast societal musical needs. At one time I travelled to Chiredzi, I caught up with the first coach at 6 am at Mbare Musika. I had woke up as early as 3 pm to catch up with its time before departure. The bus was almost full when I got there. At 6.00 am sharp the bus left and took to its route in the Southward direction. Before it reached Beatrice almost all the passengers were sleeping and what could be heard was the music playing. The music was so loud but people could still find some sleep. Maybe it was because people had woke up so early and they wanted to compensate. I once worked for an International organisation that was involved in health and social marketing. We carried out so many interventions one of which was very controversial, circumcision. Several times we would use music celebrities