Finto Marketing

  In many industries trainees are entitled dissimilar. Mechanics start as  apprentice, university graduates are named interns and cadets are junior soldiers. There are certain abilities these trainees are expected to gain before they graduate. The understanding is that the learners will become equal options and replace the experienced in the event of need. In professional jobs there are age restrictions, retirement age. Other opportunities open in other positions of influence politics, religion and business opportunities and leave senior positions vacant. In the music industry the designation upcoming musician seems to have settled well with beginners. These are musicians who would be finding everything unfamiliar. Abilities to lure fans will still be distant even though the skill to make music exists. Attracting audiences is the most vital skill required to commercialise music. No matter how good a musician is, success will be difficult if he hasn't got a handful following. S...

  Our society is bludgeoning, and if you are not careful you will end up unhappy the rest of your life if you yield to its demands. Gushungo had musical abilities all along but he continued to brush it aside and he fell for the musician manager position instead. This was his own serene decision. After finding out he can do it also, he retracted to face his earlier fears. Gushungo started by recording an album with a mixture of traditional songs and Andy Muridzo inspired beats. But some people feel he should continue as a manager. On Friday 11 September Gushungo held his first public show at an old peoples food distribution function he volunteered to play. I could see old people dancing, possibly they were reminiscing the good old days. Gushungo’s hold of the audience cant be of a wannabe. Gushungo is a musician who is full of potential. With the right guidance he will occupy the future of Zimbabwe music. Gushungo churned out his new offering song by song to the delight of the sizea...

  Written by Fred Farai Nyakudanga FFF  Greetings to you all musical fans, artists and entrepreneurs. While we rue the folding of record bars and flee markets that distributed music throughout the country, music still is finding it's way to the people. The biggest question would be how? Some youngsters would be quick to lead very simple theories of social media. Would social media work out to an upcoming musician fresh from Wedza who soon after completing school relocates to the City and stays with his Uncle in a small lodging. How would he cajole our designer conscious Journos who are used to the company of popular artists who smell nice with his rudimentary dressing, to hype him. On social media people download music from popular artists whose works they have enjoyed before I have observed. Recently Mambo Dhuterere has a new offering (Zvinodzimba Ngoni) trending, his fans are busy sharing the melodious tunes on Social Media. They are also spreading positive reviews of his so...

  Gushungo was known in the music circles as an artist manager for Carlos Green, Wanai and Jean Masters. Unbeknown he had singing abilities himself too. Gushungo says while he was managing artists he appreciated well how to become a successful musician. The exposure while in the trenches on behalf of other musicians convinced him to turn to the microphone himself. Singing is not new to Gushungo as he affirm that back in 2013 he sang in church such that people positively commented his singing abilities.  It was his mother as he narrated that inspired him to take singing as a career. Gushungo's powerful voice, motivational and mature lyrics integrant his music. Currently Gushungo released his debut album Machembere a 2020 production. His band is busy preparing for live shows as soon as lockdown restrictions are relaxed. Gushungo says the sky is the limit, he has come in the competitive music industry to stay. About criticism Gushungo said, he was not perturbed at all about nega...